We are born out of our desire to promote and preserve east coast culture. We are inspired by the sights and sounds of the big cities that we grew up in and the epic late nights that stay with us in memory. We were raised with grit and surrounded by creativity. From music to film, the founders of New East Coast Apparel are cultural connoisseurs using, yet another canvas, to express themselves. Our vision is in our garments and we like what we see. We're here to share our vision.